Our latest whitepapers & toolkits

Developing an insight-driven marketing strategy.
Build smarter marketing strategies with our insight-led toolkit for financial services. Increase relevance, drive results, and stay ahead of competitors.

From booking to boarding: how AI is changing travel.
Discover how AI is transforming the travel value chain by boosting personalisation, efficiency, and margins for intermediaries, suppliers, tech providers, and travellers.

Digital wallets: A strategic guide for banks and card issuers.
Discover how banks and card issuers can seize digital wallet growth opportunities, sharpen strategy, and stay ahead in a shifting UK payments market.

Developing a best-in-class product with customer, market and competitor insights.
Launch a product with clarity and confidence by embedded customer, market and competitor insights into your development process.

Enhancing your go-to-market (GTM) strategy with customer, market and competitor insights.
Base your GTM strategy on customer, market, and competitor insights to navigate complexity, outpace competitors, and drive sustainable growth efficiently.

Identifying and prioritising high-value growth opportunities for payment companies in 2025.
Discover the most promising growth opportunities in payments for 2025 and gain strategies to navigate an evolving, competitive landscape effectively.

4 trends shaping the future of the prepaid card market.
Discover how prepaid cards are enhancing money management and explore trends, opportunities, and strategies for growth.

What do SMEs really want from their financial service provider?
Explore the key pain points SMEs face and how financial service providers can better support their growth with tailored solutions.
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