--- title: Insights — KAE description: Download our latest whitepapers and toolkits for payment, financial services, and business technology companies - delivering deep insights on customer behaviour, market trends, and competitive intelligence. --- [Skip to content](https://www.kae.com/insights-whitepapers-and-toolkits#main-content) [![kae-logo](https://www.kae.com/hs-fs/hubfs/kae-orange.png?width=363&height=289&name=kae-orange.png "kae-logo")](https://www.kae.com?hsLang=en) - [About KAE](https://www.kae.com/company) - Who We Help Show submenu for Who We Help Back - [Payments](https://www.kae.com/payments) - [Banking & Financial Services](https://www.kae.com/financial-services) - [Business Technology](https://www.kae.com/business-technology) - How We Help Show submenu for How We Help Back - [Go-to-Market (GTM) Strategy](https://www.kae.com/go-to-market-strategy) - [Product & Experience Development](https://www.kae.com/product-and-experience-development) - [Marketing, Pricing & Communication Strategy](https://www.kae.com/marketing-pricing-and-communication-strategy) - [Sales Optimisation & Partnership / Ecosystem Development](https://www.kae.com/sales-optimisation-partnership-ecosystem-development) - [Merchant Advisory Services](https://www.kae.com/merchant-advisory-services-kae) - [Our Insights](https://www.kae.com/insights) Show submenu for Our Insights Back - [Articles](https://www.kae.com/insights-articles) - [Research](https://www.kae.com/insights-research) - [Whitepapers & Toolkits](https://www.kae.com/insights-whitepapers-and-toolkits) - [Webinars](https://www.kae.com/insights-webinars) - [About KAE](https://www.kae.com/company) - Who We Help Show submenu for Who We Help Back - [Payments](https://www.kae.com/payments) - [Banking & Financial Services](https://www.kae.com/financial-services) - [Business Technology](https://www.kae.com/business-technology) - How We Help Show submenu for How We Help Back - [Go-to-Market (GTM) Strategy](https://www.kae.com/go-to-market-strategy) - [Product & Experience Development](https://www.kae.com/product-and-experience-development) - [Marketing, Pricing & Communication Strategy](https://www.kae.com/marketing-pricing-and-communication-strategy) - [Sales Optimisation & Partnership / Ecosystem Development](https://www.kae.com/sales-optimisation-partnership-ecosystem-development) - [Merchant Advisory Services](https://www.kae.com/merchant-advisory-services-kae) - [Our Insights](https://www.kae.com/insights) Show submenu for Our Insights Back - [Articles](https://www.kae.com/insights-articles) - [Research](https://www.kae.com/insights-research) - [Whitepapers & Toolkits](https://www.kae.com/insights-whitepapers-and-toolkits) - [Webinars](https://www.kae.com/insights-webinars) - [![linkedin](https://www.kae.com/hubfs/KAE-2024/Images/Global/linkedin.svg)](https://www.linkedin.com/company/kae/) - [![youtube](https://www.kae.com/hubfs/KAE-2024/Images/Global/youtube.svg)](https://www.youtube.com/@thepeoplemakingpaymentspodcast) [Contact](https://www.kae.com/contact?hsLang=en) ## Our latest whitepapers & toolkits ![KAE | Insight Request Prioritisation Toolkit](https://www.kae.com/hs-fs/hubfs/startae-team-7tXA8xwe4W4-unsplash.jpg?width=2000&name=startae-team-7tXA8xwe4W4-unsplash.jpg) TOOLKIT ### How to prioritise research requests for maximum strategic impact. Prioritise research requests with a clear framework that helps insights teams in financial services focus on impact, cut duplication, and drive action. [Download Now](https://www.kae.com/how-to-prioritise-research-requests-for-maximum-strategic-impact?hsLang=en) ![KAE | Marketing Toolkit](https://www.kae.com/hs-fs/hubfs/diego-ph-fIq0tET6llw-unsplash.jpg?width=1600&height=2000&name=diego-ph-fIq0tET6llw-unsplash.jpg) TOOLKIT ### Developing an insight-driven marketing strategy. Build smarter marketing strategies with our insight-led toolkit for financial services. Increase relevance, drive results, and stay ahead of competitors. [Download Now](https://www.kae.com/developing-an-insight-driven-marketing-strategy?hsLang=en) ![KAE | AI in Travel Whitepaper](https://www.kae.com/hs-fs/hubfs/yousef-alfuhigi-bMIlyKZHKMY-unsplash.jpg?width=1600&height=2000&name=yousef-alfuhigi-bMIlyKZHKMY-unsplash.jpg) WHITEPAPER ### From booking to boarding: how AI is changing travel. Discover how AI is transforming the travel value chain by boosting personalisation, efficiency, and margins for intermediaries, suppliers, tech providers, and travellers. [Download Now](https://www.kae.com/how-ai-is-changing-travel?hsLang=en) ![KAE | Digital Wallets Whitepaper](https://www.kae.com/hs-fs/hubfs/nathan-dumlao-oRKF_ZBJYGM-unsplash.jpg?height=2000&name=nathan-dumlao-oRKF_ZBJYGM-unsplash.jpg) WHITEPAPER ### Digital wallets: A strategic guide for banks and card issuers. Discover how banks and card issuers can seize digital wallet growth opportunities, sharpen strategy, and stay ahead in a shifting UK payments market. [DOWNLOAD NOW](https://www.kae.com/digital-wallets-a-strategic-guide-for-banks-and-card-issuers?hsLang=en) ![KAE | Product Toolkit](https://www.kae.com/hs-fs/hubfs/david-dvoracek-QiPe0UpC0_U-unsplash.jpg?height=2000&name=david-dvoracek-QiPe0UpC0_U-unsplash.jpg) TOOLKIT ### Developing a best-in-class product with customer, market and competitor insights. Launch a product with clarity and confidence by embedded customer, market and competitor insights into your development process. [Download Now](https://www.kae.com/developing-a-best-in-class-product?hsLang=en) ![KAE | GTM Toolkit](https://www.kae.com/hs-fs/hubfs/nicholas-santoianni-DSsMUNbr1I0-unsplash.jpg?height=2000&name=nicholas-santoianni-DSsMUNbr1I0-unsplash.jpg) TOOLKIT ### Enhancing your go-to-market (GTM) strategy with customer, market and competitor insights. Base your GTM strategy on customer, market, and competitor insights to navigate complexity, outpace competitors, and drive sustainable growth efficiently. [Download Now](https://www.kae.com/enhancing-your-gtm-strategy-with-insights?hsLang=en) ![KAE | Payments Growth Whitepaper](https://www.kae.com/hs-fs/hubfs/samson-ZGjbiukp_-A-unsplash.jpg?width=2000&name=samson-ZGjbiukp_-A-unsplash.jpg) WHITEPAPER ### Identifying and prioritising high-value growth opportunities for payment companies in 2025. Discover the most promising growth opportunities in payments for 2025 and gain strategies to navigate an evolving, competitive landscape effectively. [DOWNLOAD NOW](https://www.kae.com/high-value-growth-opportunities-payment-companies-2025-whitepaper?hsLang=en) ![KAE | Prepaid Card Whitepaper](https://www.kae.com/hs-fs/hubfs/sumup-XBi0c3PBR14-unsplash-1.jpg?height=2000&name=sumup-XBi0c3PBR14-unsplash-1.jpg) WHITEPAPER ### 4 trends shaping the future of the prepaid card market. Discover how prepaid cards are enhancing money management and explore trends, opportunities, and strategies for growth. [Download Now](https://www.kae.com/the-four-trends-shaping-the-future-of-the-prepaid-card-market?hsLang=en) ![KAE | SME Pain points Whitepaper](https://www.kae.com/hs-fs/hubfs/erik-mclean-oHpXAQ7SM6U-unsplash.jpg?width=2000&name=erik-mclean-oHpXAQ7SM6U-unsplash.jpg) WHITEPAPER ### What do SMEs really want from their financial service provider? Explore the key pain points SMEs face and how financial service providers can better support their growth with tailored solutions. [Download Now](https://www.kae.com/what-do-sme-really-want-from-their-financial-service-provider?hsLang=en) ## **WANT MORE INSIGHTS?** Subscribe to our quarterly newsletter and get our latest articles, whitepapers and toolkits sent straight to your inbox.  ## KAE - Your strategic insights partner 🔍 ### Follow us for more [Follow us on LinkedIn](https://www.linkedin.com/company/kae/) [Follow us on Instagram](https://www.youtube.com/@thepeoplemakingpaymentspodcast) - [INSIGHTS](https://www.kae.com/insights) - [CAREERS](https://kae-marketing-intelligence-ltd.breezy.hr/) - [CONTACT](https://www.kae.com/contact) - [PRIVACY POLICY (GENERAL)](https://www.kae.com/privacy-policy) - [PRIVACY POLICY (MARKET RESEARCH)](https://www.kae.com/privacy-policy-0) - [SUSTAINABILITY REPORTS](https://www.kae.com/kae-sustainability-reports) [![medal](https://www.kae.com/hubfs/medal.png "medal")](https://recognition.ecovadis.com/wJscrzF400KIf7hVY0zPrA) ![FSQS+logo+transparent](https://www.kae.com/hubfs/KAE-2024/Images/Global/FSQS+logo+transparent.png "FSQS+logo+transparent") - Cookie Preferences