--- title: Marketing, Pricing & Communication Strategy | KAE description: Craft messaging, pricing, and comms strategies that resonate—so your proposition connects with the right audience and drives real commercial results. image: https://www.kae.com/hubfs/Untitled%20design%20(32).png --- [Skip to content](https://www.kae.com/marketing-pricing-and-communication-strategy#main-content) [![kae-logo](https://www.kae.com/hs-fs/hubfs/kae-orange.png?width=363&height=289&name=kae-orange.png "kae-logo")](https://www.kae.com?hsLang=en) - [About KAE](https://www.kae.com/company) - Who We Help Show submenu for Who We Help Back - [Payments](https://www.kae.com/payments) - [Banking & Financial Services](https://www.kae.com/financial-services) - [Business Technology](https://www.kae.com/business-technology) - How We Help Show submenu for How We Help Back - [Go-to-Market (GTM) Strategy](https://www.kae.com/go-to-market-strategy) - [Product & Experience Development](https://www.kae.com/product-and-experience-development) - [Marketing, Pricing & Communication Strategy](https://www.kae.com/marketing-pricing-and-communication-strategy) - [Sales Optimisation & Partnership / Ecosystem Development](https://www.kae.com/sales-optimisation-partnership-ecosystem-development) - [Merchant Advisory Services](https://www.kae.com/merchant-advisory-services-kae) - [Our Insights](https://www.kae.com/insights) Show submenu for Our Insights Back - [Articles](https://www.kae.com/insights-articles) - [Research](https://www.kae.com/insights-research) - [Whitepapers & Toolkits](https://www.kae.com/insights-whitepapers-and-toolkits) - [Webinars](https://www.kae.com/insights-webinars) - [About KAE](https://www.kae.com/company) - Who We Help Show submenu for Who We Help Back - [Payments](https://www.kae.com/payments) - [Banking & Financial Services](https://www.kae.com/financial-services) - [Business Technology](https://www.kae.com/business-technology) - How We Help Show submenu for How We Help Back - [Go-to-Market (GTM) Strategy](https://www.kae.com/go-to-market-strategy) - [Product & Experience Development](https://www.kae.com/product-and-experience-development) - [Marketing, Pricing & Communication Strategy](https://www.kae.com/marketing-pricing-and-communication-strategy) - [Sales Optimisation & Partnership / Ecosystem Development](https://www.kae.com/sales-optimisation-partnership-ecosystem-development) - [Merchant Advisory Services](https://www.kae.com/merchant-advisory-services-kae) - [Our Insights](https://www.kae.com/insights) Show submenu for Our Insights Back - [Articles](https://www.kae.com/insights-articles) - [Research](https://www.kae.com/insights-research) - [Whitepapers & Toolkits](https://www.kae.com/insights-whitepapers-and-toolkits) - [Webinars](https://www.kae.com/insights-webinars) - [![linkedin](https://www.kae.com/hubfs/KAE-2024/Images/Global/linkedin.svg)](https://www.linkedin.com/company/kae/) - [![youtube](https://www.kae.com/hubfs/KAE-2024/Images/Global/youtube.svg)](https://www.youtube.com/@thepeoplemakingpaymentspodcast) [Contact](https://www.kae.com/contact?hsLang=en) # Marketing, Pricing & Communication Strategy **Say what your customers need to hear, not what you want to say.**  In crowded markets like payments, banking and financial services, a strong proposition is only half the battle. To succeed, you need to ensure your customers understand it, see its value, and feel it's built for them.  **We help marketing, strategy, product and insights teams shape messaging, pricing and communication strategies that make propositions land clearly, confidently, and with commercial impact.**  **Make sure the right things get heard.**  Even the best ideas can struggle if they’re not communicated in the right way or priced in a way that reflects their value. If customers don’t hear about it, don’t get it, or don’t care, it won’t land.  We help teams avoid that disconnect by aligning positioning, pricing and messaging with how real customers think, feel and decide:  **Identifying** the messages that resonate and those that don’t  **Understanding** what drives perceived value and price fairness  **Tailoring** positioning to different audiences and buyer types **Optimising** how and where communication happens     With the right insight, your proposition becomes not just compelling, but compelling to the right people, in the right way.    **How we can help you.**  Our support is tailored to your strategic goals, audience needs and stage of delivery. We work across the full spectrum of marketing, pricing and communication challenges:  **Value proposition and messaging refinement** – sharpen what you say and how you say it  **Go-to-market pricing strategy and elasticity testing** – align pricing with customer expectations and value perception  **Needs-based segmentation and persona development** – speak directly to what different customers care about **Channel and communication strategy optimisation** – ensure your proposition shows up in the right places **Competitive positioning and message testing** – stand out with confidence **Campaign and creative evaluation** – validate what works and refine what doesn’t  **Experience you can grow with**  We’ve worked with banks, fintechs, payment providers and business technology firms to strengthen their commercial strategies, whether launching new propositions or repositioning existing ones for growth. Some examples of our work include:  **Helping a global payments provider** craft messaging that cut through in a saturated market **Supporting a** **banking platform** to reshape its pricing strategy and reduce customer drop-off **Enabling a B2B SaaS business** to tailor messages to different buyer personas, cutting noise and boosting relevance     Whether you're refining how you show up in market, adjusting your pricing strategy, or launching a new offer, we help you move forward with clarity so your proposition connects and converts.  ## BUILDING A MARKETING STRATEGY? [LET'S CHAT](https://meetings-eu1.hubspot.com/shona-sabah?uuid=69ddc430-7365-45fb-8dab-197702a5ab14) ## KAE - Your strategic insights partner 🔍 ### Follow us for more [Follow us on LinkedIn](https://www.linkedin.com/company/kae/) [Follow us on Instagram](https://www.youtube.com/@thepeoplemakingpaymentspodcast) - [INSIGHTS](https://www.kae.com/insights) - [CAREERS](https://kae-marketing-intelligence-ltd.breezy.hr/) - [CONTACT](https://www.kae.com/contact) - [PRIVACY POLICY (GENERAL)](https://www.kae.com/privacy-policy) - [PRIVACY POLICY (MARKET RESEARCH)](https://www.kae.com/privacy-policy-0) - [SUSTAINABILITY REPORTS](https://www.kae.com/kae-sustainability-reports) [![medal](https://www.kae.com/hubfs/medal.png "medal")](https://recognition.ecovadis.com/wJscrzF400KIf7hVY0zPrA) ![FSQS+logo+transparent](https://www.kae.com/hubfs/KAE-2024/Images/Global/FSQS+logo+transparent.png "FSQS+logo+transparent") - Cookie Preferences