--- title: Company | KAE --- [Skip to content](https://www.kae.com/company#main-content) [![kae-logo](https://www.kae.com/hs-fs/hubfs/kae-orange.png?width=363&height=289&name=kae-orange.png "kae-logo")](https://www.kae.com?hsLang=en) - [About KAE](https://www.kae.com/company) - Who We Help Show submenu for Who We Help Back - [Payments](https://www.kae.com/payments) - [Banking & Financial Services](https://www.kae.com/financial-services) - [Business Technology](https://www.kae.com/business-technology) - How We Help Show submenu for How We Help Back - [Go-to-Market (GTM) Strategy](https://www.kae.com/go-to-market-strategy) - [Product & Experience Development](https://www.kae.com/product-and-experience-development) - [Marketing, Pricing & Communication Strategy](https://www.kae.com/marketing-pricing-and-communication-strategy) - [Sales Optimisation & Partnership / Ecosystem Development](https://www.kae.com/sales-optimisation-partnership-ecosystem-development) - [Merchant Advisory Services](https://www.kae.com/merchant-advisory-services-kae) - [Our Insights](https://www.kae.com/insights) Show submenu for Our Insights Back - [Articles](https://www.kae.com/insights-articles) - [Research](https://www.kae.com/insights-research) - [Whitepapers & Toolkits](https://www.kae.com/insights-whitepapers-and-toolkits) - [Webinars](https://www.kae.com/insights-webinars) - [About KAE](https://www.kae.com/company) - Who We Help Show submenu for Who We Help Back - [Payments](https://www.kae.com/payments) - [Banking & Financial Services](https://www.kae.com/financial-services) - [Business Technology](https://www.kae.com/business-technology) - How We Help Show submenu for How We Help Back - [Go-to-Market (GTM) Strategy](https://www.kae.com/go-to-market-strategy) - [Product & Experience Development](https://www.kae.com/product-and-experience-development) - [Marketing, Pricing & Communication Strategy](https://www.kae.com/marketing-pricing-and-communication-strategy) - [Sales Optimisation & Partnership / Ecosystem Development](https://www.kae.com/sales-optimisation-partnership-ecosystem-development) - [Merchant Advisory Services](https://www.kae.com/merchant-advisory-services-kae) - [Our Insights](https://www.kae.com/insights) Show submenu for Our Insights Back - [Articles](https://www.kae.com/insights-articles) - [Research](https://www.kae.com/insights-research) - [Whitepapers & Toolkits](https://www.kae.com/insights-whitepapers-and-toolkits) - [Webinars](https://www.kae.com/insights-webinars) - [![linkedin](https://www.kae.com/hubfs/KAE-2024/Images/Global/linkedin.svg)](https://www.linkedin.com/company/kae/) - [![youtube](https://www.kae.com/hubfs/KAE-2024/Images/Global/youtube.svg)](https://www.youtube.com/@thepeoplemakingpaymentspodcast) [Contact](https://www.kae.com/contact?hsLang=en) # Customer, market and competitor insights. Specialists in payments, financial services and business technology. We help you make confident commercial decisions by providing clear, contextualised and actionable insights about your customers, your competitors, and your markets. Our unique prismatic intelligence approach – underpinned by thorough research, advanced analytical techniques, and actionable consulting support from experienced financial sector experts - helps you navigate shifting customer expectations, uncover new market potential, and address rising competition to drive sustainable commercial growth. ![KAE | About Us ](https://www.kae.com/hs-fs/hubfs/IMG_2190%20(1).jpg?width=2000&name=IMG_2190%20(1).jpg) We help you make confident commercial decisions by providing clear, contextualised and actionable insights about your customers, your competitors, and your markets. Our unique prismatic intelligence approach – underpinned by thorough research, advanced analytical techniques, and actionable consulting support from experienced financial sector experts - helps you navigate shifting customer expectations, uncover new market potential, and address rising competition to drive sustainable commercial growth. ## For over 30 years, we have provided many financial services and payment companies across the globe with the customer and market intelligence needed to help shape and execute their: ## Go-to-Market (GTM) Strategy ## Product & Experience Development ## Marketing, Pricing & Communication Strategy ## Sales & Partnerships Ecosystem Development ## The Team We are a team of specialist business consultants and analysts from around the world, bringing deep expertise in the financial sector to help our clients navigate complex challenges and opportunities. ![Anna Pantazi](https://www.kae.com/hs-fs/hubfs/Anna.png?width=1200&height=1500&name=Anna.png) ### Anna Pantazi Managing Director ![Arnaud le Saouter](https://www.kae.com/hs-fs/hubfs/Arnaud.png?width=1200&height=1500&name=Arnaud.png) ### Arnaud le Saouter Senior VP ![Maja Milosavljević](https://www.kae.com/hs-fs/hubfs/Maja.png?width=1200&height=1500&name=Maja.png) ### Maja Milosavljević Head of Business Consulting ![Shona Sabah](https://www.kae.com/hs-fs/hubfs/Shona.png?width=1200&height=1500&name=Shona.png) ### Shona Sabah Senior Manager - Strategic Growth Lead ![Ane Unamuno](https://www.kae.com/hs-fs/hubfs/Ane.png?width=1200&height=1500&name=Ane.png) ### Ane Unamuno Senior Manager ![Prithweesh De](https://www.kae.com/hs-fs/hubfs/Prit.png?width=1200&height=1500&name=Prit.png) ### Prithweesh De Engagement Manager ![Diana Arizaleta](https://www.kae.com/hs-fs/hubfs/Diana%20(1).png?width=1200&height=1500&name=Diana%20(1).png) ### Diana Arizaleta Senior Consultant ![George Spedding](https://www.kae.com/hs-fs/hubfs/George.png?width=1200&height=1500&name=George.png) ### George Spedding Senior Consultant ![Alice Whitelam](https://www.kae.com/hs-fs/hubfs/Alice%20(1).png?width=1200&height=1500&name=Alice%20(1).png) ### Alice Whitelam Senior Consultant ![Nathan Whittingham](https://www.kae.com/hs-fs/hubfs/Nathan.png?width=1200&height=1500&name=Nathan.png) ### Nathan Whittingham Consultant ![Thomas Dodd](https://www.kae.com/hs-fs/hubfs/Tom.png?width=1200&height=1500&name=Tom.png) ### Thomas Dodd Consultant ![Zihao Xu](https://www.kae.com/hs-fs/hubfs/Zi.png?width=1200&height=1500&name=Zi.png) ### Zihao Xu Consultant Analyst ![Lorenzo Cossari](https://www.kae.com/hs-fs/hubfs/Lorenzo.png?width=1200&height=1500&name=Lorenzo.png) ### Lorenzo Cossari Associate Consultant ![Ruby Shipton](https://www.kae.com/hs-fs/hubfs/Ruby.png?width=1200&height=1500&name=Ruby.png) ### Ruby Shipton Associate Consultant ![Isabella Ghioka](https://www.kae.com/hs-fs/hubfs/Isabella.png?width=1200&height=1500&name=Isabella.png) ### Isabella Ghioka Associate Consultant ## Trusted by market leaders across the globe: ![Untitled design (75)](https://www.kae.com/hs-fs/hubfs/Untitled%20design%20(75).png?width=2000&name=Untitled%20design%20(75).png) ## Our latest insights ![KAE | GTM Toolkit](https://www.kae.com/hs-fs/hubfs/krisna-yuda-REX9d0MBzas-unsplash.jpg?width=2000&name=krisna-yuda-REX9d0MBzas-unsplash.jpg) TOOLKIT ### Enhancing your go-to-market (GTM) strategy with customer, market and competitor insights. Base your GTM strategy on customer, market, and competitor insights to navigate complexity, outpace competitors, and drive sustainable growth efficiently. [Download Now](https://www.kae.com/enhancing-your-gtm-strategy-with-insights?hsLang=en) ![KAE | Payments Growth Whitepaper](https://www.kae.com/hs-fs/hubfs/samson-ZGjbiukp_-A-unsplash.jpg?width=2000&name=samson-ZGjbiukp_-A-unsplash.jpg) WHITEPAPER ### Identifying and prioritising high-value growth opportunities for payment companies in 2025. Discover the most promising growth opportunities in payments for 2025 and gain strategies to navigate an evolving, competitive landscape effectively. [Download Now](https://www.kae.com/high-value-growth-opportunities-payment-companies-2025-whitepaper?hsLang=en) ![KAE | Customer & Product Article](https://www.kae.com/hs-fs/hubfs/joao-paulo-m-ramos-paulo-O0w0kuTb-1k-unsplash.jpg?width=2000&name=joao-paulo-m-ramos-paulo-O0w0kuTb-1k-unsplash.jpg) ARTICLE ### Why your customers must be at the heart of your product development strategy. Create financial products customers want. Use insights to drive innovation, ensure compliance, and stand out in a competitive market. [Read Now](https://www.kae.com/featured-insights/why-your-customers-must-be-at-the-heart-of-your-product-development-strategy?hsLang=en) [Discover More Insights](https://www.kae.com/insights?hsLang=en) ## Want to find out a bit more? [LET'S CHAT](https://meetings-eu1.hubspot.com/shona-sabah?uuid=817a5ae5-bca6-4583-b88f-3cc9a46f5b71) ## KAE - Your strategic insights partner 🔍 ### Follow us for more [Follow us on LinkedIn](https://www.linkedin.com/company/kae/) [Follow us on Instagram](https://www.youtube.com/@thepeoplemakingpaymentspodcast) - [INSIGHTS](https://www.kae.com/insights) - [CAREERS](https://kae-marketing-intelligence-ltd.breezy.hr/) - [CONTACT](https://www.kae.com/contact) - [PRIVACY POLICY (GENERAL)](https://www.kae.com/privacy-policy) - [PRIVACY POLICY (MARKET RESEARCH)](https://www.kae.com/privacy-policy-0) - [SUSTAINABILITY REPORTS](https://www.kae.com/kae-sustainability-reports) [![medal](https://www.kae.com/hubfs/medal.png "medal")](https://recognition.ecovadis.com/wJscrzF400KIf7hVY0zPrA) ![FSQS+logo+transparent](https://www.kae.com/hubfs/KAE-2024/Images/Global/FSQS+logo+transparent.png "FSQS+logo+transparent") - Cookie Preferences