Product & Experience Development
Build with purpose, shaped by your customers.
The payments and financial services market is fast-moving, so developing new products, or improving existing ones, comes with high pressure and even higher expectations.
But without a clear understanding of what customers need, what they value, and how your proposition compares in-market, even well-formed ideas can fall short.
We help product, marketing, strategy and insights teams develop stronger, more commercially viable propositions. Ones that are grounded in customer insight, shaped by the market, and designed to stand out in the ever-growing crowd.
Turn good ideas into effective ones.
A new proposition might make perfect sense internally. It fits the strategy, supports revenue goals, and seems timely. But well-intended ideas can miss the mark if they don’t reflect what customers care about, or if they fail to provide a compelling alternative to what is already out there.
We help you avoid that by grounding product and experience development in real-world insight:
Understanding what customers truly need and what they don't
Identifying which features, messages or journeys create the most value
Testing assumptions early to reduce risk later
Bringing structure and clarity to decision-making
With the right insight at the right time, development becomes more focused, aligned and outcome driven.
How we can help you.
Our support is tailored to you; your goals, timelines and stage of development. We work across a wide range of product and experience challenges:
Behavioural archetyping and segmentation – to guide design and messaging
Proposition testing – from early ideas to go-to-market strategies
Product-market fit evaluation – to assess customer demand and commercial viability
UX and journey diagnostics – to pinpoint strengths and improvement areas
Feature prioritisation – based on what customers value and are willing to pay for
Jobs-to-be-done analysis – to ensure your product solves for real world problems and reduces friction
Innovation landscape and white space analysis – to uncover new opportunities
Experience you can build on
For over 30 years we’ve helped banks, payment companies, and business technology organisations design propositions that are insight-led and commercially sound. Examples of our work include:
Helping a fintech reshape its small business proposition by surfacing overlooked emotional drivers
Supporting a global bank to refine a digital wallet through real-world UX testing
Enabling a B2B payments platform to prioritise roadmap features based on client value and pricing tolerance
Whether you’re launching something new, refining what’s already in market, or entering a new segment, we help you move forward with clarity and confidence - based on insight, not assumption.