--- title: How to prioritise research requests for maximum strategic impact. description: Prioritise research requests with a clear framework that helps insights teams in financial services focus on impact, cut duplication, and drive action. image: https://www.kae.com/hubfs/jud-mackrill--NgAM8OusRI-unsplash.jpg --- [![kae-logo](https://www.kae.com/hs-fs/hubfs/kae-orange.png?width=363&height=289&name=kae-orange.png "kae-logo")](https://www.kae.com?hsLang=en) Guide # How to prioritise research requests for maximum strategic impact. Insights teams in banks, payments companies and fintechs are under constant pressure to deliver. Requests come from every direction – marketing, product, strategy, CX – all demanding data to inform decisions. But not every request is strategic, and not every project is necessary. In a resource-constrained environment, prioritisation is critical. You need a way to separate the strategic from the tactical, the essential from the “nice to have.” This guide gives you a clear, repeatable framework to evaluate, challenge, and prioritise research requests. By using it you’ll be able to: - Ask the right questions from the start - Align requests to strategic priorities - Identify duplication before committing resources - Ensure briefs are actionable, not just interesting As a result you'll become an insights function that’s focused, strategic, and equipped to drive action – not just more analysis. So whether you’re dealing with rising demand, unclear briefs, or competing priorities, this guide helps you take control and make every project count.     ![KAE | Insight Request Prioritisation Toolkit](https://www.kae.com/hs-fs/hubfs/jud-mackrill--NgAM8OusRI-unsplash.jpg?width=1333&height=2000&name=jud-mackrill--NgAM8OusRI-unsplash.jpg "KAE | Insight Request Prioritisation Toolkit") --- ##### Download your copy today. [mailto:enquiries@kae.com](mailto:enquiries@kae.com)