Go-to-Market (GTM) Strategy
Shape your growth strategy with evidence, not assumptions.
In markets like payments, financial services and business technology - which are shaped by rapid change, rising demands and increasing competition - growth opportunities don’t wait around for too long.
Whether you’re launching a new proposition, entering a new market, or targeting a new customer segment, a strong go-to-market (GTM) strategy is what turns your vision into value.
We help product, commercial, and strategy teams build robust, insight-led GTM strategies that make sense of the noise, allowing you to move faster, smarter, and more intentionally.
Move strategy from slide decks to growth outcomes.
Expanding into new territory - geographical, vertical, or conceptual - brings big questions. Where is the real opportunity? How do we compete? What are customers really looking for? Without clear answers, companies waste time, money, and momentum.
We help you avoid that trap by grounding your strategy in a clear understanding of your customers, competitors, and the wider market landscape.
That means:
Identifying which customers and segments offer the greatest opportunity
Understanding how your proposition stacks up, and where to sharpen it
Anticipating barriers and accelerators, including regulatory landscapes and headwinds
Defining a compelling value proposition and messaging that resonates
Pinpointing the best channels, partners, and pricing to drive engagement
Establishing clear KPIs and cross-functional alignment to stay on track
With the right insight and structure in place, GTM becomes a launchpad for growth, not a gamble.
How we can help you.
We tailor our support to meet your needs, goals and capabilities, regardless of where you are, and where you’re trying to go. Our GTM work includes:
Market and competitor analysis – to size the opportunity and understand how you can win
Customer segmentation and persona development – to align your offering with real needs
Proposition and value messaging development – to define how you stand out
Channel and partner strategy – to maximise reach and relevance
Pricing strategy and optimisation – to drive adoption and capture value
GTM performance frameworks – with clear KPIs and measurement plans
Experience you can go to market with
For over 30 years, we’ve helped companies in banking, payments, and business technology launch smarter, faster, and with more focus. Recent projects include:
Supporting a commercial payments provider in entering new verticals with a complete GTM playbook; from opportunity sizing to pricing, messaging and sales enablement
Helping a travel payments player expand into a new region, with a deep dive landscape analysis and quantitative survey of n=300 senior buyers
Enabling a FinTech to refine its local entry strategy when expanding a BNPL proposition across global markets
Whether you're preparing for a major launch or refreshing your growth strategy, we help you build a GTM approach that's informed, aligned and built to deliver.