--- title: Privacy Policy | KAE --- [Skip to content](https://www.kae.com/privacy-policy-0#main-content) [![kae-logo](https://www.kae.com/hs-fs/hubfs/kae-orange.png?width=363&height=289&name=kae-orange.png "kae-logo")](https://www.kae.com?hsLang=en) - [About KAE](https://www.kae.com/company) - Who We Help Show submenu for Who We Help Back - [Payments](https://www.kae.com/payments) - [Banking & Financial Services](https://www.kae.com/financial-services) - [Business Technology](https://www.kae.com/business-technology) - How We Help Show submenu for How We Help Back - [Go-to-Market (GTM) Strategy](https://www.kae.com/go-to-market-strategy) - [Product & Experience Development](https://www.kae.com/product-and-experience-development) - [Marketing, Pricing & Communication Strategy](https://www.kae.com/marketing-pricing-and-communication-strategy) - [Sales Optimisation & Partnership / Ecosystem Development](https://www.kae.com/sales-optimisation-partnership-ecosystem-development) - [Merchant Advisory Services](https://www.kae.com/merchant-advisory-services-kae) - [Our Insights](https://www.kae.com/insights) Show submenu for Our Insights Back - [Articles](https://www.kae.com/insights-articles) - [Research](https://www.kae.com/insights-research) - [Whitepapers & Toolkits](https://www.kae.com/insights-whitepapers-and-toolkits) - [Webinars](https://www.kae.com/insights-webinars) - [About KAE](https://www.kae.com/company) - Who We Help Show submenu for Who We Help Back - [Payments](https://www.kae.com/payments) - [Banking & Financial Services](https://www.kae.com/financial-services) - [Business Technology](https://www.kae.com/business-technology) - How We Help Show submenu for How We Help Back - [Go-to-Market (GTM) Strategy](https://www.kae.com/go-to-market-strategy) - [Product & Experience Development](https://www.kae.com/product-and-experience-development) - [Marketing, Pricing & Communication Strategy](https://www.kae.com/marketing-pricing-and-communication-strategy) - [Sales Optimisation & Partnership / Ecosystem Development](https://www.kae.com/sales-optimisation-partnership-ecosystem-development) - [Merchant Advisory Services](https://www.kae.com/merchant-advisory-services-kae) - [Our Insights](https://www.kae.com/insights) Show submenu for Our Insights Back - [Articles](https://www.kae.com/insights-articles) - [Research](https://www.kae.com/insights-research) - [Whitepapers & Toolkits](https://www.kae.com/insights-whitepapers-and-toolkits) - [Webinars](https://www.kae.com/insights-webinars) - [![linkedin](https://www.kae.com/hubfs/KAE-2024/Images/Global/linkedin.svg)](https://www.linkedin.com/company/kae/) - [![youtube](https://www.kae.com/hubfs/KAE-2024/Images/Global/youtube.svg)](https://www.youtube.com/@thepeoplemakingpaymentspodcast) [Contact](https://www.kae.com/contact?hsLang=en) # Privacy Policy (Market Research) KAE: MARKETING INTELLIGENCE LIMITED (KAE) ("we," "us," or "our") is committed to safeguarding your personal data and maintaining transparency about how we use and protect your information. This Privacy Policy explains the types of information we collect, how we use it, who we share it with, and your rights. It applies to data collected through our website, surveys, and other research activities. **1. Information We Collect** We may collect the following types of personal data, depending on your interactions with us: Survey Data: Responses to surveys, questionnaires, and research studies, which may include opinions, preferences, and demographic information. Sensitive Information: We do not collect sensitive information (such as health or financial data) unless it is explicitly provided by you with your consent for a specific purpose. **2. How We Use Your Information** We use your personal data for the following purposes: 1. Communication: To respond to inquiries, send updates, and communicate survey invitations or research opportunities. 2. Market Research: To conduct surveys and analyse consumer behaviour, trends, and opinions. 3. Anonymisation and Aggregation: Survey data is typically anonymised to protect individual identities and used only in aggregate form. 4. Compliance: To fulfil legal obligations or respond to regulatory requirements. If we use your personal data for any new purpose, we will seek your explicit consent or notify you where appropriate. **3. Survey-Specific Data Collection** When participating in our surveys: 1. Your responses will be anonymised wherever possible to ensure that you cannot be personally identified in the final research findings. 2. Participation in surveys is voluntary. You may opt out at any time without any impact on your relationship with us. 3. We may collect demographic information (e.g., age range, geographic location) solely for research segmentation purposes. **4. How We Share Your Information** We do not sell, rent, or trade your personal data. However, we may share your information with: 1. Service Providers: Third-party providers who assist with data storage, website operations, or survey management. 2. Legal or Regulatory Authorities: When required by law or to protect our legal rights. We ensure that any third-party partners adhere to strict data protection and confidentiality requirements. **5. Legal Basis for Processing** We process your data based on the following lawful bases: 1. Consent: For marketing communications, surveys, and any use of sensitive data, we will seek your explicit consent. 2. Legitimate Interests: To conduct market research, we may process your data while ensuring minimal impact on your rights. 3. Legal Compliance: To comply with legal obligations or regulatory requirements. **6. Your Rights** You have the following rights under data protection laws: 1. Access: Request a copy of the data we hold about you. 2. Correction: Correct any inaccurate or incomplete information. 3. Deletion: Request the deletion of your personal data, subject to legal obligations. 4. Objection: Object to data processing for certain purposes, such as direct marketing. 5. Data Portability: Request the transfer of your data to another service provider. 6. Withdrawal of Consent: You can withdraw consent at any time for data processing that relies on your consent. To exercise any of these rights, please contact us at servicedesk@kae.com. We will respond to your request within 30 days. **7. Data Retention** We retain personal data only as long as necessary to fulfil the purposes outlined in this policy or to meet legal and regulatory obligations. Survey data is typically stored for 60 days before being anonymised or securely deleted. **8. Data Security** We take appropriate technical and organizational measures to protect your data from unauthorised access, misuse, or loss. These measures include: 1. Secure servers and data encryption 2. Restricted access to personal data 3. Regular security audits and monitoring **9. International Data Transfers** If we transfer your personal data outside of your country or the European Economic Area (EEA), we will ensure it is protected using standard contractual clauses or other approved safeguards. **10. Changes to This Privacy Policy** We may update this policy periodically to reflect changes in our practices or legal requirements. The updated policy will be posted on our website, and the "Effective Date" will be revised accordingly. **11. Contact Us** For questions, concerns, or to exercise your rights, please contact us: KAE 2nd Floor, 30 Cowcross Street, London, EC1M 6DQ Email: [enquiries@kae.com](mailto:enquiries@kae.com) If you are dissatisfied with our response, you may also contact your local data protection authority to lodge a complaint. ## KAE - Your strategic insights partner 🔍 ### Follow us for more [Follow us on LinkedIn](https://www.linkedin.com/company/kae/) [Follow us on Instagram](https://www.youtube.com/@thepeoplemakingpaymentspodcast) - [INSIGHTS](https://www.kae.com/insights) - [CAREERS](https://kae-marketing-intelligence-ltd.breezy.hr/) - [CONTACT](https://www.kae.com/contact) - [PRIVACY POLICY (GENERAL)](https://www.kae.com/privacy-policy) - [PRIVACY POLICY (MARKET RESEARCH)](https://www.kae.com/privacy-policy-0) - [SUSTAINABILITY REPORTS](https://www.kae.com/kae-sustainability-reports) [![medal](https://www.kae.com/hubfs/medal.png "medal")](https://recognition.ecovadis.com/wJscrzF400KIf7hVY0zPrA) ![FSQS+logo+transparent](https://www.kae.com/hubfs/KAE-2024/Images/Global/FSQS+logo+transparent.png "FSQS+logo+transparent") - Cookie Preferences