Challenge: Client hired KAE to aid with its commercial capabilities development and needed to gain an understanding of the client interest in the following ->
Client goal: Understand the need for the commercial solutions under development and obtain user experience feedback from the potential client base
Helping the client understand customer needs for the commercial banking product under development
Having a mobile application for expense management
Having a mobile VAT reclaim service
The ability for the client to provide mobile virtual cards to people in their company / department
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France and the United Kingdom
Please note: the majority of our multi geographical research / interview effort is done in-house to ensure the highest quality of delivery
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Merchants across industries
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16 in-depth interviews across 2 geographies with a mix of senior executives, decision makers, influencers and end users with a commercial card programme in place
Each interviewee was shown a demo of the solutions under development as provided by the client to gain their feedback from the end user perspective
Delivery findings and recommendations containing:
SWOT analysis on the solutions under development and the actions needed to increase uptake
Recommendations on designing a differentiating value proposition
In-depth analysis of the UK and France market:
Overview of the current processes
Pain points
Most valuable features and functionality
Pros and cons of the solutions under development versus the current offering in the marketplace
Expected benefits of the proposed solutions
Barriers to adoption and cost expectations
Workshop
Impact for the client:
Client utilized KAE’s feedback in:
Its commercial product development process and feature prioritization