Assisting a global financial institution with designing its SME cross-border payment proposition
Challenge: Client hired KAE to inform its proposition building efforts for a new international payments platform it had built for SMEs through ->
Client goal: Gain an understanding of best practices in the international payments space for SMEs to inform the clients’ proposition build out of its new platform
Detailed profiling of the main international payments competitors
Delivering UX screenshots with best practice recommendations
Interviewing experts and users within the international payments space
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US, UK, Australia, Singapore and Cross regional vendors
Please note: the majority of our multi geographical research / interview effort is done in-house to ensure the highest quality of delivery
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SMEs making cross border payments
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Detailed profiling of 15 largest global players in the market
Detailed UX review and journey provision
8 interviews with industry experts and executives across the payments industry (payment providers, networks, fintechs)
Delivery findings and recommendations containing:
Detailed profiles of 15 global competitors, including SWOT analysis, best practices, and weak spots with recommendations and competitive implications for the client
Detailed UX journeys, incl. application, onboarding, detailed feature overview and platform overview behind the firewall, step-by-step journey mapping to aid the client with designing its payments platform proposition and digital experience
Insights from the expert interviews focusing on forward-looking market trends, giving an understanding of what the customer needs in this space are and where the market is headed
Impact for the client:
Client utilized KAE’s feedback in:
Designing and refining its payments platform proposition for the SME segment and beyond
Prioritization of feature additions for the platform
Designing the digital experience and customer journey refinement for the payments platform