Assisting the client with prioritizing relevant sustainability features for its product offering
Challenge: Client hired KAE to inform its proposition build out strategy through helping to ->
Client goal: Develop a sustainability product within the banking offering (SME segment) and become their holistic sustainability partner
Shape the new sustainability product proposition for the SME client segment
Develop its internal and external stakeholder strategy communications
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Six european markets in focus.
Please note: the majority of our multi geographical research / interview effort is done in-house to ensure the highest quality of delivery
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Small and medium sized businesses
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54 businesses interviewed
(micro, small and medium)
Product testing sessions on 10 sustainability product features developed by the client
Client feedback, their expectations from the banking provider / mapping of where they sit on the sustainability adoption scale
Secondary analysis
Delivery findings and recommendations containing:
Current market product offering mapping
Client feedback on their needs and expectations from the banking provider
Results of feature proposition testing under development by the client
Benefits, barriers and the appeal of adopting each feature
Sustainability persona mapping, customer journeys, empathy maps
Interview transcripts
Proposition recommendations
Workshop
Impact for the client:
Client utilized KAE’s feedback in:
Launching selected product propositions
Informing the client’s communication internally and externally
Setting plans on utilizing KAE’s report in its communication with its banking clients and suggesting new propositions to add to their offering