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title: User-first Embedded Finance - Fireside Chat with Alex Mifsud (Co-founder and CEO, Weavr)
description: Explore how embedded finance is evolving and how to design user-focused experiences that drive value in this on-demand fireside chat with Alex Mifsud, Co-founder and CEO at Weavr.io.
image: https://www.kae.com/hubfs/nathan-dumlao-y440_q4e-0E-unsplash.jpg
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[![kae-logo](https://www.kae.com/hs-fs/hubfs/kae-orange.png?width=363&height=289&name=kae-orange.png "kae-logo")](https://www.kae.com?hsLang=en)

Webinar

# User-first embedded finance: Unlocking growth by solving real customer needs.

## Embedded finance is transforming how businesses deliver financial services, creating opportunities to enhance customer experiences and drive growth.

But too often we see companies focusing on market momentum rather than the real needs of their users, leading to unnecessary complexity, friction, and missed opportunity.

In this fireside chat Shona Sabah spoke with Alex Mifsud (Co-founder and CEO at Weavr) to discuss:

- Why embedded finance has gained so much traction in recent years across financial and non-financial sectors
- How businesses can design embedded finance experiences that truly work for their users
- The next wave of embedded finance innovation

This live fireside chat took place in June 2025, but is now available for you to watch on-demand all year round. 

![KAE Webinar | User-first Embedded Finance](https://www.kae.com/hs-fs/hubfs/nathan-dumlao-y440_q4e-0E-unsplash.jpg?width=1333&height=2000&name=nathan-dumlao-y440_q4e-0E-unsplash.jpg "KAE Webinar | User-first Embedded Finance")

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##### Watch on-demand today.

<https://www.linkedin.com/company/kae> <https://www.youtube.com/@kaeconsulting> [mailto:enquiries@kae.com](mailto:enquiries@kae.com)