Webinar

User-first embedded finance: Unlocking growth by solving real customer needs.

Embedded finance is transforming how businesses deliver financial services, creating opportunities to enhance customer experiences and drive growth.

But too often we see companies focusing on market momentum rather than the real needs of their users, leading to unnecessary complexity, friction, and missed opportunity.

In this fireside chat Shona Sabah spoke with Alex Mifsud (Co-founder and CEO at Weavr) to discuss:

• Why embedded finance has gained so much traction in recent years across financial and non-financial sectors
  
  
• How businesses can design embedded finance experiences that truly work for their users
  
  
• The next wave of embedded finance innovation 

This live fireside chat took place in June 2025, but is now available for you to watch on-demand all year round.