Introducing...

The Merchant Lens 2025. 

Many PSPs and acquirers we speak to tell us the same thing: they don’t feel like they truly understand European merchants and as a result, they’re not confident they’re meeting their needs, despite best efforts. 

A familiar challenge, perhaps? 

That’s why we're excited to introduce The Merchant Lens - a new annual research study designed to help you better understand merchant needs, expectations, and challenges.  

Built around robust, merchant-led data across six key European markets and four high-growth verticals, The Merchant Lens gives you the insight you need to: 

• Identify pain points in merchant experience and acceptance 
• Benchmark your brand and product against competitors 
• Prioritise features, support, and services by market and vertical 
• Track how merchant expectations evolve over time 
• Sharpen go-to-market strategies and support thought leadership 

The research is conducted with senior decision-makers and influencers responsible for selecting PSPs and acquirers across a range of merchant sizes, so you get insights that are not only representative, but commercially relevant. 

It’s built specifically for product, strategy, commercial, and marketing teams at PSPs, acquirers, PayFacs, embedded finance platforms, and card schemes — with actionable findings designed to help you build what merchants really want. 

This short overview pack contains more details including our methodology and example research questions, but we'd love to walk you through the study and explore how it could support your plans for the year ahead. If you’re interested, get in touch directly with Anna Pantazi or Ben Baigrie.