Whitepaper
From Booking to Boarding: How AI is Changing Travel
AI is fundamentally reshaping the travel industry, with its influence extending across the entire value chain.
Hyper-personalisation is boosting conversion and loyalty, while operational optimisation, from fraud detection to predictive maintenance, is eliminating long-standing inefficiencies.
Together, these advancements are transforming the bottom line of the businesses in the industry wiling to embrace it, from both the front and back end.
This whitepaper explores AI’s role through the lens of four key stakeholders:
- Intermediaries: What Does It Mean Online Travel Agencies (OTAs) & Aggregators?
- Suppliers: What Does It Mean for Airlines & Hotels?
- Technology Providers: What Does It Mean for GDS, Booking Engines, and Software Vendors?
- And of course, the Traveller.
For each we outline real-world use cases for AI, spotlight best-in-class examples, and provide actionable insights - as well as sharing our thoughts on the most pressing challenges and considerations.
