Original thinkers
The KAE leadership team
Each director runs a separate area of the business. Below is a small bio outlining their backgrounds and roles at KAE. Please feel free to contact us at KAE or simply connect via Linkedin
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DAVID RANKIN Managing Director  |
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Financial Services | |
| David Rankin joined KAE in 1990, having previously worked at L.E.K. Consulting where he focused primarily on mergers & acquisitions across a variety of industries. He was also the Finance Director for a FTSE 250 plc.
In addition to his extensive NPD and forecasting experience, David has managed innumerable market opportunity and competitive intelligence assignments. His particular expertise is in designing and constructing analytical models that integrate primary and secondary data to provide critical decision-support advice. |
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KATE MALONEY Account Director |
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Media | |
| Kate Maloney brings over 10 years experience in market research to KAE. She joined from Harris Interactive, having previously worked at TNS and Millward Brown.
Kate has a deep understanding of qualitative and quantitative methodologies, the efficiency of data collection techniques and the relevance of various statistical analyses. She has worked across a number of key sectors including media, FMCG, automotive and grocery retailing and has applied best practice learnings both within and across sectors. She graduated from the University of Sydney and also holds a Masters in Organisational Psychology from the University of New South Wales. |
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LEE POWNEY Account Director |
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Technology and Telecommunications | |
| Lee Powney brings considerable new product development, branding and digital media expertise to KAE. Lee joined KAE from online panel and community company Toluna where, as group Head of Marketing, he was deeply involved with the application of social media within the online research and new product development activities of leading Media, Telecommunications, Technology and Publishing organisations.
Lee has a deep understanding of quantitative and qualitative research methods and is a leading authority in social media and consumer co-creation strategy. Lee is a winner of the prestigious 2005 London entrepreneurship award and graduated with a first-class degree in advertising and marketing communications from Bournemouth University |
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