Innovate, refine, appeal
How can we stimulate a step change in innovation? Do we really understand the total user experience? What should our idea screening process look like?
Understanding the new product development and new services development process is business critical. KAE has been behind many major NPD and NSD success stories – thanks to our end to end fluency which includes expertise in the qualitative and quantitative techniques that incrementally refine and adjust to maximise consumer appeal and forecast diffusion.
We also believe in challenging the status quo. We encourage clients to take ‘left field’ thinking from adjacent markets and new trends as a source of inspiration, and advise learning from competitors and best-in-class brands on how to optimise internal idea screening and business case development protocols.
Recent projects highlights
Our Client: Global Hotel chain
- Enabling an international hotel corporation to develop innovative service concepts that boosted its market standing
Our Client: Digital TV Broadcaster
- Working with a digital TV broadcaster to launch a new product successfully that helped increase its lead of the UK’s digital entertainment business
Our Client: Financial Services
- Helping a new entrant into the UK retirement income market launch a new proposition with a world-class adviser service platform