MODEL, UNDERSTAND, OPTIMISE
How do we migrate customers to a new pricing structure? What is the optimal approach to bundling?
These are just some of the questions answered by our dedicated specialists in pricing strategy and pricing research.
Experts in advanced statistical modelling, fluent in relevant survey techniques, our team provides clients with a clear, quantified view of the optimal pricing strategy across highly complex product and service portfolios.
And when we talk about clients, we’re talking about some of Europe’s leading B2C and B2B organisations – among whom we enjoy a reputation for pricing expertise.
Recent project highlights
Client: Mobile handsets
- Quantifying the price point potential and impact on preference for bundling differing types of application with handsets for a global mobile brand
Client: Sattelite TV
- Developing an optimal triple play pricing structure for a major European digital subscription TV provider
Client: Telecoms network infrastructure
- Improving a network provider’s ability to sustain margin in major enterprise engagements by using a value component model within sales processes