Size, understand, predict
Need to size your market? Keen to get a long-term view of how its structure or value may change?
Wearing our strategic marketing consultancy and research consultancy hats, KAE can provide a holistic macro view on any market or industry – thanks to expertise in marketing strategy, competitive intelligence, expert interviewing, desk research and primary research.
Typically – but not exclusively – our projects may involve one or a combination of:
Market sizing
- Quantifying the value of your market today and tomorrow
Opportunity assessment
- Identifying the opportunity and how you can take advantage of it
Competitive intensity
- Quantifying concentration of share and how much you can feasibly take
Driver analysis
- Understanding what you must get right to feasibly attack this market
Critical success factors
- Identifying the factors you can take advantage of and what you need to factor into long-term planning
Recent project highlights
Our Client: Digital Marketing Services
- Quantifying the growth potential of Europe’s digital communications market and its effect on core non-digital lines of business for a digital marketing services provider
Our Client: SaaS and Applications Outsourcing
- Creating a sequential targeting plan, with segments in order of attractiveness over time, for the go-to-market plan of a global technology super brand’s new BU
Our Client: Private Medical Insurance
- Market sizing and driver analysis to identify current competitive shares and long-term profitability in the European private medical insurance market