BENCHMARK, UNDERSTAND, OUTSMART
Are competitors actively targeting your channel? What can you learn from new entrants?
Our competitive intelligence experts can tell you.
Whether you want to benchmark across a range of KPI’s or identify a competitor’s likely strategy, KAE’s intelligent and exhaustive competitor research will uncover their overall performance, organisation, sales and marketing activity, customer reputation, pricing, product portfolio and more.
From here, we can build a clear, comprehensive view of your competitors’ current priorities, capabilities and most likely future moves.
Of course, we’re a strategic marketing consultancy too, so we can then assess the significance of our findings for your company and help you to develop effective counter-measures.
Recent project highlights
Our Client: Major correspondent bank
- When a client with an enviable emerging markets franchise sought to stem market share erosion, we guided them to improve customer experience and enhance pricing in order to establish a more competitive position in the market.
Our Client: Pharmaceutical company
- When preparing for an important product launch for the over-the-counter market, our client heard rumours of a ‘me too’ product launch. We armed the client with a clear exposition of the competitive threat, with which it was able to review and adapt its plans to take into account the likely competitor activity.
Our Client: Energy provider
- In a highly competitive market, our client sought intelligence on how its key competitors communicate with customers and prospects. Our research and recommendations enabled the client to reassess its activities and redesign its material – improving related sales and increasing customer retention.