Understand, refine, model
What factors are causing churn? How can you improve conversion rates? How can you improve your sales argumentation?
As experts in customer acquisition and customer retention, our answers to these types of questions have led to a great many success stories in proposition development.
Our fluent understanding encompasses the complete development and refinement process – right through to eventual forecasting, modelling and business case development. Many of our clients have deployed our desk research team to challenge current industry conventions by developing global best practice insights before primary research.
Others have benefitted from our ability to identify drivers of disaffection or resonance of a competitive offering, and shape client response accordingly.
So how can we help you?
Recent project highlights
Our Client: Retail Bank
- Creating a new consumer financial services card proposition for a leading bank and UK mobile operator which was designed to maximise both customer acquisition customer retention of teenage PAYG and contract customers
Our Client: Car Insurance
- Helping a leading consumer car insurance brand develop a new pan European proposition and supported agencies and brand teams with insight throughout the development of the high spend comms strategy
Our Client: Pay TV Broadcaster
- Enabling a leading Pay TV broadcaster develop, refine and model the success of their new HD TV subscription service