KAE Library
Articles
Rewarded in heaven? Sharing risk and reward with management consultants
Using risk-reward as a means of paying for consulting projects is comparatively rare, despite much discussion of the subject over the last decade. David Rankin, MD of KAE, contributed to this new report by www.sourceforconsulting.com. See the full report here.
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Be a guiding light
Julie Walker from KAE's sister company, Quaestor, writes about the critical importance of understanding how consumers are reacting to the current econmic climate. Published in the October edition of Research magazine, you can read the article in full here.
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Innovation: the key to survival
Damien Duhamel – MD of KAE’s Asia Pacific operations – discusses innovation
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Press releases
June 2008 - Creative ad agencies missing out on Video on Demand
Industry experts make a united call for ‘creatives’ to tailor content to online consumption
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February 2008 - kae: marketing intelligence expands into Asia
London-based strategic marketing consultancy kae: marketing intelligence today announced its expansion into Asia with the opening of two new offices in Shanghai and Singapore.
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July 2007 - New website affords insight into international payment cards industry
A new website aimed at informing the payment cards industry was launched today in London. CardCommunity.net draws together industry news, features, community channels and ongoing market research to provide its users with a hub of information updated on a daily basis. With insight drawn from industry experts across the globe, users who sign up to the site have access to independent information on the issues driving the market.
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Events
PAST EVENT | 31/10/08 | Partnership Power - Strategies for enhancing your products, services and brands
David Rankin, MD of KAE shares a series of invaluable insights into how you can use Partnership
Power to generate revenue growth more effi ciently. He will show how the right kind of collaboration between companies can add value to your proposition and maximise the impact of your marketing spend. With a checklist that will surprise many, David will explore the business combinations that could transform your growth potential. Click on the link below for more details.
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PAST EVENT | 10/06/08 | Video on Demand - The New Frontier in Online Advertising?
KAE and sister company Qmedia explore how advertisers and content providers can make the most of the new commercial opportunities opened up by Video on Demand (VoD).
Areas to be explored include:
- The appeal of subscription and ad-funded models
- How do we address the lack of standard VoD measurement and its impact on VoD advertising investment?
- Evolution of advertising and creative approaches
- Platform developments and their impact on viewing behaviour
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Creating a world-class service platform for a new entrant in the retirement income products market
Helping a life insurance provider to develop and launch a new retirement income product in the UK
Refining customer experience to drive business benefits for a professional services provider
Helping a mobile phone manufacturer to better demonstrate the value of its propositions to operators
Developing a strong value proposition for an international mobile operator’s new product launch
Providing market evaluation to inform the strategic decision-making of a national supermarket chain