KAE Cases
KAE Cases
Creating a strategic framework to drive the successful development of future brand partnerships for a global financial services provider
Delivering a practical, evidence-based strategy and tools to support the development and implementation of successful brand partnerships across multiple regions.
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Providing a consumer electronics brand with evidence of its brand power to strengthen key partnerships
The underlying principle here is that two brands are more powerful than one. Equally, two brands operating together, understanding each other – sharing
objectives and information – can increase both the revenue and profit available in the combined relationship.
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An international hotel corporation needed to become more innovative in the face of increasing competition
Working with the client to develop innovative service concepts that would boost its market standing
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Supporting growth through identification and prioritisation of new customer segments
A long-established manufacturer of sports instruments was looking to grow rapidly with a view to doubling revenues inside three years. Key to this growth was the identification of new customers beyond its traditional base of athletes, experts and hard-core enthusiasts. Whilst the client had good insight into its existing users, it had a very limited understanding of the broader consumer landscape and commissioned KAE to conduct a segmentation study around two of its main business lines.
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Helping a major UK telecommunications and media supplier to simplify pricing and packaging structures
The client – a major UK telecommunications and media provider – wanted to simplify its pricing and packaging structure to make it more intuitive to customers and prospects, as well as making it easier for sales representatives to outline the various options.
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Customer Experience: the key to selling products that
don’t come back to people who do
Helping financial services retailers determine where to invest in their retail networks
Customer Experience Ecosystem - determining and controlling how your customers feel
Customer Experience - Huw Watkins says it's just as important for B2B as for B2C
How mobile marketing offers a growing range of possibilities for brands prepared to take the plunge