Massive change - Opportunities & Threats

It is no secret that the telecommunications, media and technology sectors are undergoing massive change, creating threats and opportunities in equal measure.

From infrastructure vendors building up services capability to stave off declining product margins, to network operators assessing their options around convergence, to device manufacturers looking for the next new value-added service to hit critical mass, companies are having to take decisive (and often uncomfortable) action to adapt their business models to remain competitive.

KAE works with leading players across the entire value chain, providing value-added strategic marketing consultancy to help remove some of the uncertainty and lead to better-informed decisions.

Our bespoke consulting services span the key disciplines that feed into the strategic marketing process, including market opportunity assessment, competitor intelligence, best practice benchmarking, new proposition development, customer segmentation and value-based sales development.

Over the past year, KAE has:

• Supported a network infrastructure player to revitalise its service offering through customer analysis and competitor benchmarking
• Refined the sales approach of a leading device manufacturer in emerging markets,  crystallizing and quantifying the value of its offerings, and providing compelling materials to help communicate these effectively to trade customers
• Provided the foundation for a major international mobile operator to launch a new service for large corporates, from customer and competitor insights to detailed pricing analysis, helping to educate the sales force
• Shaped the strategy development of a leading mobile software player by delivering detailed evidence-based recommendations around product functionality, vendor interoperability and distribution policy