In the highly competitive retail marketplace, KAE works with retailers to help them improve their existing business, explore and exploit new opportunities (markets, products, channels and customer segments), win against competitors and develop appealing customer propositions for their business and their target markets. KAE works with retailers across the board, from the larger international players through national retailers to smaller market operators and on-line offerings.
All our solutions provide value-added strategic marketing consultancy to allow improved decision-making.
Over the past year, KAE has: - Worked with an international supermarket chain to develop a bespoke modelling tool that enabled reduction in customer switching, increased loyalty and improvement in share of footfall and basket size.
- Assisted a major national player to reconfigure its business to capitalise on the use of multiple channels, and optimise business performance through improved customer service and better management of channel complexity.
- Developed a fully integrated multi-channel offer for a leading retail operation, enabling disposal of non-profit making operations and effective migration of customers to new channels allow improved business performance.
- Provided specialist market, competitor and customer understanding enabling enhanced positioning development, more accurate target setting, and improved strategic decision making.
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