Construction materials manufacturers in the West are pushed to find new markets in Eastern Europe, the Middle East and the Far East, where fast urbanisation and industrialisation are creating the greatest demand. As wealth increases, customers in the Far East are beginning to demand more durable and reliable materials. The times of "cheap at all costs" have not gone completely, but are undergoing a change of mindset.
One of the global construction industry's main concerns is the decreasing availability of essential resources and the subsequent rise in prices, leading to inflated construction costs. The challenge of offering quality products at affordable prices is felt across all large construction materials firms.
As the marketplace becomes increasingly global in nature, pressure is beginning to mount on construction materials manufacturers. Companies must be prepared to operate in a world of increasing competition and decreasing resources. New approaches to traditional challenges - such as raw material sourcing, business-to-business brand-building and product innovation - are desperately required.
Over the past year, KAE has:
- Advised a construction materials conglomerate on how best to capture market leadership in a new market
- Helped a market-leading insulation material manufacturer to establish distribution channels in emerging markets
- Reviewed the product portfolio of a diversified construction material manufacturer and recommended a branding strategy to secure a premium position with product specifiers
- Provided competitive benchmarking, product pricing and manufacturing site location recommendations, customer needs analysis and value chain breakdowns to a global metal frames manufacturer entering a new market.
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