Increasing global competition and rapidly changing market dynamics amongst other factors have a tremendous impact on the business activities and strategies of companies in the global automotive supply chain.
Being able to anticipate changes in the marketplace and to develop an effective competitive response requires a detailed understanding of the influencing factors as well as insightful analysis and recommendations.
Over the past year KAE has:
- Worked with a manufacturer and their dealer network to refine the propositions to their end customers. This included refinement of pre-sales, sales and post-sales service offer and development of Customer Relationship Management activities
- Helped a manufacturer understand why marketing success has not translated to increased sales
- Worked with a major manufacturer on the development of their dealership network and management of network portfolio, refining individual outlet propositions and portfolio interactions
- Provided a premium car manufacturer with insight into medium-to-long term consumer trends and advising on implications for the business and customer interactions
Please browse through our Case Studies for other relevent material using the search tool on the right. |